Blake Lively in New York City.Photo:Gotham/GC Images (2)
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Another day, another veritable buffet of blooming looks forBlake Lively!
While promoting her upcoming filmIt Ends with Us, Lively, 36, has been pounding the pavement in anumber of floral looks, channeling her character in the film, floral shop owner Lily Bloom.
On Aug. 5, Lively was all over New York City in four more flower-covered looks.
Blake Lively on Aug. 5.Raymond Hall/GC Images
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In the morning, she wore a vintage Christian Dior skirtsuit from FW97 with an all-over white floral print. She paired the look with a white flower Chanel bag on a gold chain and wore the look with sweet blue heels with white flowers dotted all over.
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Blake Lively on Aug. 5.JosiahW / BACKGRID
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She amped up her color palette with this black midi-length number with a bright flower print all over. The bold colors perfectly matched the flowers in the background as she posed for photographers during her press day, and she finished off her look with sparkling heeled sandals.
Blake Lively on Aug. 5.TheImageDirect.com
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Blake Lively on Aug. 5.Gotham/GC Images
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These floral looks add to all of the outfits the actress has been rocking all summer to promote her latest movie — and they all just make sense when you hear her reasoning behind her method dressing, which she’s been doing for years.
Blake Lively promoting ‘It Ends with Us’ in floral looks in New York City.Gotham/GC Images (4)
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Her outfit choices actuallyserve as a source of comfortwhen she’s in public situations.
“I’m a pretty shy person, so if I’m going to go somewhere, I tend to choose a character,” she tells PEOPLE while promotingher debut haircare line Blake Brown. “It’s like, ‘What Spice Girl am I today? Or which character ofSex in the City?’"
Blake Lively in June.Eric Charbonneau/Getty Images
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She started her method dressing withA Simple Favorand has loved seeing the trend take off.
“I’m so excited method dressing is such a thing now because years ago when I didA Simple Favor, people were like, ‘Why are you dressing like your character? Why are you in suits?,’” Lively said, referencing her2018 promo tourfor the Paul Feig film for which she justfilmed an upcoming sequel. “And I was like, because we have no marketing money to promote this movie. It’s a small movie and the only thing people really pay attention to at these junket interviews is the photos of fashion so if I just wear men’s suits, people are going to go, ‘Why is she just wearing suits?’ And then they’re going to go, ‘Oh, because she’s in a movie and she’s wearing men’s suits.’ It’s a marketing hack to try to get people to pay attention to our movie. And it worked.”
It Ends with Ushits theaters on Aug. 9.
source: people.com