Camila Alves McConaughey Reveals Her Kids' Reaction to Her Pantless Photos with Matthew McConaughey (Exclusive)

Mar. 15, 2025

Photo:Pantalones Organic TequilaThe McConaugheysare serious about being unserious.To launch theirPantalonestequila line,Matthew McConaugheyandCamila Alves McConaugheyembarked on a cheeky campaign withvideosandimagesof them riding motorcycles, doing laundry and playing pickleball — all while pantless! (“Pantalones” means pants in Spanish.)The advertising was so lovable that PEOPLE named them one of our 31 Food Faves of 2024. (See the full list in the issue on newsstands Friday.)“Pantalones has been so much fun for Matthew and I to work on together — we met over margaritas so launching this brand really brought us full circle," Camila tells PEOPLE. “We thought tequila marketing had become really serious, so we wanted to bring the fun back!”Camila Alves McConaughey for Pantalones Organic Tequila.Pantalones Organic TequilaThey “had a blast” on set of the photo shoots, says Camila, but she adds that “we also take the business very seriously and are very proud to have an organic tequila that has won so many awards for its great taste.““We are very proud of the product we made it took 48 iterations to get here, making it organic, no junk and great value!“The McConaughey family.Matthew McConaughey/InstagramA semi-naked national campaign might cause some kids to blush — but not at the McConaughey household. “They thought they were hilarious!” Camila says of herthree kids,Levi, 16, Vida, 14, and Livingston, 11. “What’s not to like? It is meant to be fun and silly… getting the wink on the joke!“Which is good because they have no plans to stop.“It’s safe to say you may see Matthew and I pantsless again,” she adds, “with some Pantalones in-hand.”

Photo:Pantalones Organic Tequila

Pantalones Organic Tequila

The McConaugheysare serious about being unserious.To launch theirPantalonestequila line,Matthew McConaugheyandCamila Alves McConaugheyembarked on a cheeky campaign withvideosandimagesof them riding motorcycles, doing laundry and playing pickleball — all while pantless! (“Pantalones” means pants in Spanish.)The advertising was so lovable that PEOPLE named them one of our 31 Food Faves of 2024. (See the full list in the issue on newsstands Friday.)“Pantalones has been so much fun for Matthew and I to work on together — we met over margaritas so launching this brand really brought us full circle,” Camila tells PEOPLE. “We thought tequila marketing had become really serious, so we wanted to bring the fun back!”Camila Alves McConaughey for Pantalones Organic Tequila.Pantalones Organic TequilaThey “had a blast” on set of the photo shoots, says Camila, but she adds that “we also take the business very seriously and are very proud to have an organic tequila that has won so many awards for its great taste.““We are very proud of the product we made it took 48 iterations to get here, making it organic, no junk and great value!“The McConaughey family.Matthew McConaughey/InstagramA semi-naked national campaign might cause some kids to blush — but not at the McConaughey household. “They thought they were hilarious!” Camila says of herthree kids,Levi, 16, Vida, 14, and Livingston, 11. “What’s not to like? It is meant to be fun and silly… getting the wink on the joke!“Which is good because they have no plans to stop.“It’s safe to say you may see Matthew and I pantsless again,” she adds, “with some Pantalones in-hand.”

The McConaugheysare serious about being unserious.

To launch theirPantalonestequila line,Matthew McConaugheyandCamila Alves McConaugheyembarked on a cheeky campaign withvideosandimagesof them riding motorcycles, doing laundry and playing pickleball — all while pantless! (“Pantalones” means pants in Spanish.)

The advertising was so lovable that PEOPLE named them one of our 31 Food Faves of 2024. (See the full list in the issue on newsstands Friday.)

“Pantalones has been so much fun for Matthew and I to work on together — we met over margaritas so launching this brand really brought us full circle,” Camila tells PEOPLE. “We thought tequila marketing had become really serious, so we wanted to bring the fun back!”

Camila Alves McConaughey for Pantalones Organic Tequila.Pantalones Organic Tequila

They “had a blast” on set of the photo shoots, says Camila, but she adds that “we also take the business very seriously and are very proud to have an organic tequila that has won so many awards for its great taste.”

“We are very proud of the product we made it took 48 iterations to get here, making it organic, no junk and great value!”

The McConaughey family.Matthew McConaughey/Instagram

Matthew McConaughey/Instagram

A semi-naked national campaign might cause some kids to blush — but not at the McConaughey household. “They thought they were hilarious!” Camila says of herthree kids,Levi, 16, Vida, 14, and Livingston, 11. “What’s not to like? It is meant to be fun and silly… getting the wink on the joke!”

Which is good because they have no plans to stop.

“It’s safe to say you may see Matthew and I pantsless again,” she adds, “with some Pantalones in-hand.”

source: people.com