Camila and Matthew McConaughey Sport Half Their Birthday Suits for Their Pantalones Tequila's 1st Birthday

Mar. 15, 2025

Matthew and Camila McConaughey celebrate Pantalones' first birthday.Photo:Courtesy of Patalones

Courtesy of Patalones

It’s their party and they’ll go pantless if they want to!

Camila AlvesMcConaugheyandMatthew McConaugheyare celebrating the one year anniversary of their spirits brand,Pantalones Organic Tequila, on Friday, Oct. 25. Since first launching their tequila, the couple has released several pantless photos in a cheeky nod to the spirit’s name — and their birthday post is no different.

Below the waist is where the party really gets started. A pixelated edit helps cover the fact that they are not wearing pants.

Pantalones Organic Tequila

Other campaigns for the brand have shown the starsriding motorcycles,playing pickleballandmowing the lawnwithout pants.

The pair told a group of food editors on Oct. 24 at a Pantalones birthday celebration that it took 47 iterations to get to their organic blanco, reposado and añejo tequilas. “That was rule number one: This has to be our favorite tequila. No matter what’s on the shelf, it has to be our first choice,” said Matthew.

The couple explained that they have always been on the same page when it came to the taste and the marketing, but that doesn’t mean there weren’t nerves involved when launching.

Camila and Matthew McConaughey in Pantalones' first campaign.Pantalones Organic Tequila

“Camila was very nervous about us working together, partnering up on a face forward project. She’s always helping me behind the scenes and helping make decisions, so this is the first business that we said, ‘Okay, let’s do it together and be face forward on it.’ Which she was concerned about, understandably. Starting a business relationship, you’re a couple and you’ve got a romantic relationship, it can throw things off kilter a bit,” Matthew said.

Fortunately, her concerns were quickly put to rest when they got going. “We’re having fun with it. That was a promise and part of the vision that we have with the tequila. Tequila got a little bit too fancy,” Camila explained.

Matthew echoed, “If we don’t have fun selling this, then one, we’re doing it wrong. And if we continue not to have fun, we’ll quit doing it. Well, thankfully, we’re happy to say we are having fun doing it and we havehadfun doing it.”

The three Pantalones tequilas (from $40 to $50) recently becameavailable nationwide.

source: people.com