Melissa Humana-Paredes and Brandie Wilkerson in Paris, August 8, 2024.Photo:Lars Baron/Getty
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Lars Baron/Getty
Left on Fridayis changing the Olympic uniform game.
The top priority was ensuring that the gear be both comfortable and performance-ready, which is why the brand worked closely with Team Canada stars Melissa Humana-Paredes and Brandie Wilkerson.
“They are world class, top of their game athletes, and they also care about how they look,” Low Ah Kee tells PEOPLE of the brand ambassadors. “We love that they bring style and fashion to the court, and they inspire young athletes. They are also all-around great humans representing different cultures, and we’re proud to be working with them.”
On Thursday, August 8, Humana-Paredes and Wilkerson led Team Canada to victory against the Swiss team in the semifinals. On Friday, they will play for gold in the finals.
Brandie Wilkerson and Melissa Humana-Paredes for Left on Sunday.Coliena Rentmeester
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Coliena Rentmeester
The Left on Friday designs mark the first one-shoulder uniforms in beach volleyball, which Savage says “allows each player’s serving arm to be free from straps and have full range of movement.”
The founders also saw a unique opportunity to shine a light on Team Canada. “This is Canada’s moment on the world stage, to perform with the globe watching them,” Savage says. “We want them to be memorable and to stand out against the crowd.”
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Brandie Wilkerson for Left on Friday.Coliena Rentmeester
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Low Ah Kee adds that they wanted to incorporate the brand’s trademark bold colors and flattering silhouettes.
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Brandie Wilkerson and Melissa Humana-Paredes for Left on Friday.Coliena Rentmeester
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“Left on Friday is all about creating fashion and function into one garment in the most premium way,” Low Ah Kee shares. “This Olympic moment is exactly that. The best in the world athletes are choosing to wear our product to perform at the highest level on the world stage…. our athletes are amazing and we couldn’t be more proud seeing them in Left on Friday.”
source: people.com