Fireball Whiskey Is Releasing a 'Drinkable' Stocking That Holds 35 Shots to 'Relieve' Holiday Stress

Mar. 15, 2025

Fireball Whiskey’s themed holiday stocking.Photo:courtesy of Fireball Whiskey

courtesy of Fireball Whiskey

Christmasis about to get a whole lot more fiery.

Fireball is also encouraging customers to “slap” the stocking, in an effort to relieve family-induced holiday stress.

“At Fireball, we strive to give people what they never knew they always needed. And as it turns out, the holidays aren’t all merry and bright,” Danny Suich, Global Brand Director for Fireball, said in a statement.

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Fireball Whiskey Stockings.courtesy of Fireball Whiskey

To prepare for the launch, Fireball consulted with professional “power-slapper”John Davis. Davis — who jokingly said he’d been “training for this my whole life” — recommends that people “take a knee” in front of the stocking for the most optimal slap possible.

The brand also released festive digital ads in preparation for the launch featuring comedian and influencerHannah Stocking.

Stocking, dressed in a red and white Fireball-themed holiday sweater, lists the various things one can do with the product. “Hang it! Slap it! And pour it!” she says cheerfully while looking directly into the camera.

The holiday-themed item doesn’t mark the first unique release from Fireball this year. In October, the brand announced its plans for“Crierball”— whiskey crafted from the actual tears of losing football fans.

Football lovers can expect to be able to drink the whiskey during the 2025-2026 football season.

The Fireball Whiskey stocking is currently available in select retailers across the United States for $24.99.

source: people.com