Goldie Hawn Joins Kids Kate and Oliver Hudson and Their Children for Cozy SKIMS Campaign: 'Family Holiday Card'

Mar. 15, 2025

Goldie Hawn and kids Kate and Oliver Hudson, with their partners and kids, star in the SKIMS 2024 holiday family campaign.Photo:Courtesy SKIMS

Courtesy SKIMS

Talk about a multigenerational moment!

On Nov. 7,Goldie Hawnand her childrenKate HudsonandOliver Hudsonwere announced as the campaign stars for SKIMS' new holiday campaign.

(Left to right) Erinn Bartlett, Kate Hudson and Goldie Hawn for SKIMS.Courtesy SKIMS

In a group photo, everyone wears coordinating forest green PJs, with Hawn, 78, in a monochromatic look front and center. Another group image shows just the girls and women beaming in Fair Isle-patterned sets.

Kate and Fujikawa pose in their own family snapshot, rocking black and red flannel pajamas in a cozy library setting.

Kate Hudson with her kids and fiancé Danny Fujikawa for SKIMS.Courtesy SKIMS

“For me, the holidays are all about family time, so getting to shoot this campaign and soak up these magical moments with my kids and grandkids is just the best!" Hawn shared in a press release. She also raved about the cozy and soft holiday collection, which she will be “living in all season long,” especially during snuggle time.

“It was so much fun to match with my kids, and I know these pieces will make our holiday moments even more cozy,” Kate said, also taking to Instagram to let everyone know that campaign will absolutely be her“family holiday card."

Oliver shared: “SKIMS made it so easy to get the whole family in matching outfits this year! The pieces are cozy and festive without compromising on style. Everyone’s happy – no one put up a fight.”

The latest installment in SKIMS' holiday initiative continues a “heartwarming tradition” the company started in 2021. Tate McRae was recently announced aholiday campaign star in October. Previous family ads have starredSnoop Doggas well asPatrick and Brittany Mahomesand their children, daughter Sterling Skye and Patrick “Bronze” Lavon.

“We design our holiday collections to be iconic and full of surprises, but at the heart of it, we want to create a sense of family that feels inviting. The Hawn/Hudson family’s magnetic and playful energy truly emanates throughout the campaign, adding such warmth to the collection,” said SKIMS co-founderKim Kardashian.

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The Hawn-Hudson family for SKIMS.Courtesy SKIMS

In 2022, Hudson opened up to PEOPLE about thefun holiday ritualsshe and her family love to celebrate.

“[A] Fujikawa tradition is we put a gift card in a big thing, a huge ball wrapped with newspaper and there are things within it” she said. “We do a song, we pass the ball around really fast, and then you have to tear it apart as fast as you can until the song comes on again. It’s a really fun, silly tradition, and everybody’s screaming.”

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source: people.com