Harris-Walz Camo Hats Garner Nearly $2 Million in Sales After Taking the Internet by Storm

Mar. 15, 2025

Kamala Harris and Minnesota Gov. Tim Walz’s viral camo hats.Photo:Getty

Getty

Vice PresidentKamala HarrisandMinnesota Gov. Tim Walz’s viral camouflage campaign hats have garnered nearly $2 million in sales.

The idea for the hot ticket item, which resembles singerChappell Roan’s “Midwest Princess” merchandise, began after Walz was seen wearing his own camo hat duringhis video call with Harris, in whichshe invited him to join the campaign, reportsThe Hill.

AfterWalz joined Harris onstage at a Philadelphia rallywhere she introduced him as her running-mate on Tuesday, Aug. 6, heposted a photo of himself on X, formerly known as Twitter, wearing the new piece of merch. “Capping off the night,” he captioned the post. The hats became available onthe campaign’s official online store.

According to The Hill, the original run of 3,000 hats sold out in 30 minutes, so the item is now on backorder.

With a presale now available for the next batch, the Harris campaign confirmed to PEOPLE that the hats had brought in $1,878,524 in sales as of 12:45 p.m. on Thursday, Aug. 8, with 47,028 hats sold at that time.

The hats are priced at $40 and are “American made, union printed,” according to the campaign’s online store.

Chappell roan/X

“You asked, we answered. The most iconic political hat in America,” its description adds.

“Our job as a campaign is to break through the noise and make sure we’re talking to voters wherever they are — TikTok is one of those landscapes, and we’re leaving no stone unturned,” deputy campaign manager Rob Flaherty told PEOPLE in a statement at the time.

Kamala Harris and Tim Walz.Andrew Harnik/Getty

Andrew Harnik/Getty

Reaching a broad audience is somethingHarris vowed to do while speaking in Pennsylvania on Tuesday.

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“Our campaign will reach out to everyone, from red states to blue states; from the heartland to the coast; in rural, urban, suburban and tribal communities. We are running a campaign on behalf of all Americans, and when elected, we will govern on behalf of all Americans,” she said.

source: people.com