I Buy the Best Presents in My Family, and Google's Holiday Gift Guide Is Full of Things I Already Planned to Gift

Mar. 15, 2025

Photo:People; Brooklinen (1); Nordstrom (1); Lands' End (1); Amazon (1)

People; Brooklinen (1); Nordstrom (1); Lands' End (1); Amazon (1)

I don’t mean to brag, but I’m definitelythe best gift-giverin my family.

I pride myself on being in the know on all of the hot-ticket, trending, and under-the-radar gifts of the season (it is sort of in my job description as PEOPLE’s senior shopping writer) —  and theGoogle Holiday 100 listjust made my holiday shopping plan so much easier.

After analyzing search data from May to September, Google identified the items that were highly searched, newly searched, or trending for a period of time, resulting in theultimate must-have gifts of the season. This year, the list is brimming with items I have gifted, planned to gift, or already added to my wish list, including celebrity-inspired cowboy boots, luxe Diptyque candle sets, plushy Brooklinen robes, and so much more.

To get you started, I rounded up 10 Google Holiday 100 picks deserving of a spot in your cart this season. Keep scrolling to shop home, beauty, and fashion essentials below.

Best Google Holiday 100 Gifting Picks

Brooklinen Super-Plush Robe

Brooklinen

$119 at Brooklinen

I’m not surprised plushy robes made their way onto the Google Holiday 100 list: I actually received this exact Brooklinen robe for Christmas last year and have worn it almost every day since. Its ultra-soft feel is great for those chilly mornings when blankets just won’t do, and its thick, high-quality construction makes my getting ready — or unready — routine feel all the more luxurious. Think: the best hotel bathrobe you’ve ever used, but better.

Sam Edelman Toni Pumps

Amazon

$140$98 at Amazon

While I love the look of a pointed-toe pump, my 5’11 frame — and proximity to the subway — can’t handle towering heels. So, imagine my delight when kitten heels started making a comeback. This pair from Sam Edelman earned a spot on my wish list this year thanks to their goes-with-anything color scheme and polished gold hardware. Grab them in sizes 5 to 12 and one (or more) of six shades.

Lands’ End Medium 5-Pocket Open Top Canvas Tote Bag

Land’s End

$35 at Landsend.com

My gifting philosophy is as follows: When in doubt, personalize it. That’s why I was already planning on doling out this customizable Lands’ End tote bag to my nearest and dearest this year (even before it wasspotted on Katie Holmes’ shoulder). I love that I can pick out specific colors and monograms to match the personalities of everyone on my list while also giving them a practical, fits-anything tote I know they’ll use — and the affordable price point doesn’t hurt, either.

Coach

$395 at Amazon

Rhode Peptide Lip Tint

Rhode

$18 at Rhodeskin.com

The name (and gloss) on everyone’s lips this year? Rhode, the Hailey Bieber-founded skincare line known, in part, for its peptide lip tints. I love finding slightly fancier versions of everyday products to give out as stocking stuffers or gift toppers, and these lip tints more than fit the bill. Their sheer, buildable color is great for makeup novices and artists alike, and they come in five stunning shades: sheer pink, crushed berry, rose taupe, rich brown, and a new limited-edition shimmery spiced brown.

Mix No. 6 Leeah Cowboy Boot, $49 with code

DSW

$70$49 at Dsw.com

Cowboy boots have become a celebrity go-to this year —Taylor Swift,Katie Holmes, andSimone Bileshave all been spotted in some. This pair from DSW looks so similar to the onesSwift wore when cheering on the Kansas City Chiefs at Arrowhead Stadium, and they’re currently 30 percent off with the code BOOTSZN. Snag them in black, silver metallic, or tan.

Kiehl’s Facial Fuel Moisturizer

$42 at Amazon

Trying to get the men in my life to follow any semblance of a skincare routine is a bit of a lost cause. That’s why I’m giving all of them this moisturizer from Kiehl’s that’s packed with powerful ingredients like vitamins C and E, chestnut extract, and caffeine. The creamy formula helps hydrate and protect the skin’s surface while boosting its radiance, and it doesn’t leave a greasy film, according to reviews.

Keenray Towel Warmer, $107 with coupon

$151$107 at Amazon

Some people are hard to shop for, and then there’s my mom and dad. If Ariana Grande’s “7 Rings” lyrics “I want it, I got it” were two people, it would be them. So, when I saw that towel warmers made their way onto the Google Holiday 100 this year — one gadget they don’t yet have — I felt even more confident in my decision to grab them this one from Amazon. Its rapid heat setting warms towels in as little as 60 seconds, and its ultra-large bucket can also fit pajamas, blankets, and robes.

Diptyque Set of 5 Miniature Candles

Nordstrom

$100 at Nordstrom

Hatch Restore 2 Sunrise Alarm Clock

$169 at Amazon

I’m not a morning person, so I’m automatically interested in anything that helps make waking up feel easier. This Hatch Restore 2 Clock gradually brightens your room to mimic the sunrise, allowing for a more natural waking experience. It also comes with a handful of additional bells and whistles, like soothing sounds, peaceful color tones, and a customizable nighttime routine that helpedour writer kick their scrolling habit before bed.

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See More from PEOPLE Shopping

Petite Shoppers Don’t Have to Hem These $16 Walmart Lounge Pants, and They’re Selling Out FastMartha Stewart’s Modern Farmhouse Furniture and Decor Is on Sale from $22 Just in Time for a Spring RefreshThis $27 Nylon Tote Bag ‘Holds So Much’ — Even a Change of Clothes and Shoes

Petite Shoppers Don’t Have to Hem These $16 Walmart Lounge Pants, and They’re Selling Out Fast

Martha Stewart’s Modern Farmhouse Furniture and Decor Is on Sale from $22 Just in Time for a Spring Refresh

This $27 Nylon Tote Bag ‘Holds So Much’ — Even a Change of Clothes and Shoes

source: people.com