I Test Beauty Products for a Living, and These Are the Best Amazon Beauty Buys for October Prime Day

Mar. 15, 2025

Photo:People / Alyssa BrasciaAftertesting hundreds of beauty products with PEOPLEfor more than two years, I know what’s worth it and what just has fancy packaging.  I’ve gone through several product-induced breakouts to bring you all the best beauty on sale atAmazon Prime Day in October.Dozens of products land on my desk throughout the week, but they rarely land recurring roles in my beauty regimen. However, Amazon seems to have gotten the passcodes to my beauty files forPrime Big Deal Daysand has delivered discounts on a few of my go-tos, like my favoritetinted moisturizer that’s been used on Martha Stewartand an$8 concealer that defies wrinkles.Best October Prime Day Beauty BuysL’Oréal Paris True Match Lumi Glotion, $14 (orig. $17)Popular deal:Crest 3D Whitestrips, $30 with Prime (orig. $46)Laneige Lip Sleeping Mask, $17 with Prime (orig. $24)Vegamour Gro Revitalizing Shampoo, $36 with Prime (orig. $48)Kiehl’s Ultra Facial Cream, $27 with Prime (orig. $39)Maybelline Instant Age Rewind Multi-Use Concealer, $8 (orig. $11)Best-seller:Essence Lash Princess False Lash Effect Mascara, $4 with Prime (orig. $5)GoPure Neck Firming Cream, $40 (orig. $60)Olay Regenerist Micro-Sculpting Cream Face Moisturizer, $23 (orig. $27)41% off:Solawave 4-in-1 Red Light Therapy Facial Wand, $99 with Prime (orig. $169)L’Oréal Paris True Match Lumi GlotionPeople / Alyssa Brascia$17$14 at AmazonThis bronzy tinted moisturizer from L’Oréal has beenthe secret behind Helen MirrenandEva Longoria’sred carpet glows this year. Its celeb status precedes it, but I was still shocked at how well my sensitive skin took to this moisturizer. My complexion was glowing — it kept my skin hydrated, and it served as a great makeup base for long days.Crest 3D Whitestrips, $30 with PrimePeople / Jhett Thompson$46$30 at AmazonA bright, white smile offers an instant confidence boost, which is why I loveteeth whitening strips, and this pack from Crest tops the list. As someone with sensitive teeth, I love that this standard pack is gentle enough on my gums and teeth.Laneige Lip Sleeping Mask, $17 with PrimePeople / Alyssa Brascia$24$17 at AmazonLip masks and balms are a dime a dozen, but this ultra-hydratingLaneige lip mask is the only product I rely onfor soft and smooth lips. The formula is packed with shea butter and vitamin C, which lock moisture onto the thin skin of your lips while you sleep.Vegamour Gro Revitalizing Shampoo, $36 with PrimePeople / Alyssa Brascia$48$36 at AmazonAfter experiencing stress-induced hair fallout, I wanted to start using ahair growth shampoo, and this strengthening formula made all the difference. Not only does my hair feel cleaner with every wash, but it looks shinier, feels healthier, and grew noticeably longer within just a few months.GoPure Neck Firming CreamPeople / Alyssa Brascia$50$40 at AmazonThisskin-tightening creamhad more of a firming effect on my grandmother’s neck than mine, but it gave us both a great dose of hydration thanks to its hyaluronic acid-packed formula. “I still have 74-year-old skin… but my neck has a totally different look now,” my grandma said.Maybelline Instant Age Rewind Multi-Use ConcealerAmazon$11$8 at AmazonSeveral testers and I agree that this Maybelline stick is one of thebest drugstore concealersavailable. Its pigmented formula effectively covers my dark circles and rosacea-induced redness, plus it’s packed with anti-aging ingredients that help target fine lines, making it agreat option for mature skin.Neutrogena Makeup Remover Wipes, $9 with couponAmazon$14$9 at AmazonMakeup removerscome in many shapes and sizes. I reach for these wipes in a pinch, even though experts have mixed reviews on the efficacy of wipes. These soft towelettes take off every bit of visible makeup, even after full glam — I just follow up with cleanser afterward.Essence Lash Princess False Lash Effect Mascara, $4 with PrimeAmazon$5$4 at AmazonI gravitated toward this mascara because of its low price. But what I didn’t expect was how well it would coat and lengthen my lashes with minimal flaking or fallout on long days. I’ve even become abrown mascarawearer because of this tube.Kiehl’s Ultra Facial CreamAmazon$39$33 at AmazonIf you’re a skincare fanatic, there’s a high chance that you’ve owned this nourishing moisturizer at some point. This has become my go-toface creamfor morning and night. Its rich yet lightweight formula is infused with squalane to soften and soothe all skin types, even sensitive skin like mine.Olay Regenerist Micro-Sculpting Cream Face MoisturizerAmazon$27$23 at AmazonWhile I don’t yet have wrinkles, I use this face cream preventatively. I prefer to use this vitamin B3-boosted moisturizer as a night cream, so it can preserve my skin’s firmness undisturbed. After testing, we decided it was thebest wrinkle creamfor all skin types.Solawave 4-in-1 Facial Wand, $99 with PrimeAmazon$169$99 at AmazonPEOPLE editors (and our moms)love this red light therapy wand, following the gaggle of celebrities likeReese WitherspoonandCharles Meltonwho have achieved red carpet-ready complexions with this device. This wand gradually faded our dark spots and dullness, leaving us with radiant skin and brighter under-eyes in under two weeks.Grande Cosmetics Lamination Gel, $15 with PrimeAmazon$22$15 at AmazonI’ve tried a handful ofeyebrow gels, but nothing keeps my unruly brows in check like this stuff does. The thick gel applies easily and effectively lays each hair for foolproof, all-day wear. Plus, it’s the only product that doesn’t leave me with crusty buildup within a few hours.Hero Cosmetics Mighty Patch Invisible+, $14 with PrimeAmazon$18$14 at AmazonTesting hundreds of products comes with inevitable breakouts, and these hydrocolloid patches from Hero Cosmetics are always here to save the day (no pun intended). The transparent patches are nearly undetectable, so I can wear them during the day as they discreetly zap whiteheads. I never travel anywhere without these stickers now.Laneige Bouncy and Firm Sleeping Mask, $25 with PrimeAmazon$36$25 at AmazonAnother staple in my skincare vanity is this sleeping mask from Laneige, a barrier-strengthening moisturizer that saves my skin from looking dull and dehydrated. The formula is the most refreshing in my collection and works well in all seasons, nourishing sun-kissed skin in the summer and revitalizing dry skin in the winter.It Cosmetics Your Skin But Better CC+ Cream, $33 with PrimeAmazon$47$33 at AmazonWhen my spin instructor told methat this was her sweat-defying foundation, I couldn’t believe it — but then the multihyphenate became a go-to in my makeup routine. Part full-coverage foundation, part daily moisturizer, part sunscreen, it’s a skin perfecter for natural and full-glam days alike.

Photo:People / Alyssa Brascia

People / Alyssa Brascia

Aftertesting hundreds of beauty products with PEOPLEfor more than two years, I know what’s worth it and what just has fancy packaging.  I’ve gone through several product-induced breakouts to bring you all the best beauty on sale atAmazon Prime Day in October.Dozens of products land on my desk throughout the week, but they rarely land recurring roles in my beauty regimen. However, Amazon seems to have gotten the passcodes to my beauty files forPrime Big Deal Daysand has delivered discounts on a few of my go-tos, like my favoritetinted moisturizer that’s been used on Martha Stewartand an$8 concealer that defies wrinkles.Best October Prime Day Beauty BuysL’Oréal Paris True Match Lumi Glotion, $14 (orig. $17)Popular deal:Crest 3D Whitestrips, $30 with Prime (orig. $46)Laneige Lip Sleeping Mask, $17 with Prime (orig. $24)Vegamour Gro Revitalizing Shampoo, $36 with Prime (orig. $48)Kiehl’s Ultra Facial Cream, $27 with Prime (orig. $39)Maybelline Instant Age Rewind Multi-Use Concealer, $8 (orig. $11)Best-seller:Essence Lash Princess False Lash Effect Mascara, $4 with Prime (orig. $5)GoPure Neck Firming Cream, $40 (orig. $60)Olay Regenerist Micro-Sculpting Cream Face Moisturizer, $23 (orig. $27)41% off:Solawave 4-in-1 Red Light Therapy Facial Wand, $99 with Prime (orig. $169)L’Oréal Paris True Match Lumi GlotionPeople / Alyssa Brascia$17$14 at AmazonThis bronzy tinted moisturizer from L’Oréal has beenthe secret behind Helen MirrenandEva Longoria’sred carpet glows this year. Its celeb status precedes it, but I was still shocked at how well my sensitive skin took to this moisturizer. My complexion was glowing — it kept my skin hydrated, and it served as a great makeup base for long days.Crest 3D Whitestrips, $30 with PrimePeople / Jhett Thompson$46$30 at AmazonA bright, white smile offers an instant confidence boost, which is why I loveteeth whitening strips, and this pack from Crest tops the list. As someone with sensitive teeth, I love that this standard pack is gentle enough on my gums and teeth.Laneige Lip Sleeping Mask, $17 with PrimePeople / Alyssa Brascia$24$17 at AmazonLip masks and balms are a dime a dozen, but this ultra-hydratingLaneige lip mask is the only product I rely onfor soft and smooth lips. The formula is packed with shea butter and vitamin C, which lock moisture onto the thin skin of your lips while you sleep.Vegamour Gro Revitalizing Shampoo, $36 with PrimePeople / Alyssa Brascia$48$36 at AmazonAfter experiencing stress-induced hair fallout, I wanted to start using ahair growth shampoo, and this strengthening formula made all the difference. Not only does my hair feel cleaner with every wash, but it looks shinier, feels healthier, and grew noticeably longer within just a few months.GoPure Neck Firming CreamPeople / Alyssa Brascia$50$40 at AmazonThisskin-tightening creamhad more of a firming effect on my grandmother’s neck than mine, but it gave us both a great dose of hydration thanks to its hyaluronic acid-packed formula. “I still have 74-year-old skin… but my neck has a totally different look now,” my grandma said.Maybelline Instant Age Rewind Multi-Use ConcealerAmazon$11$8 at AmazonSeveral testers and I agree that this Maybelline stick is one of thebest drugstore concealersavailable. Its pigmented formula effectively covers my dark circles and rosacea-induced redness, plus it’s packed with anti-aging ingredients that help target fine lines, making it agreat option for mature skin.Neutrogena Makeup Remover Wipes, $9 with couponAmazon$14$9 at AmazonMakeup removerscome in many shapes and sizes. I reach for these wipes in a pinch, even though experts have mixed reviews on the efficacy of wipes. These soft towelettes take off every bit of visible makeup, even after full glam — I just follow up with cleanser afterward.Essence Lash Princess False Lash Effect Mascara, $4 with PrimeAmazon$5$4 at AmazonI gravitated toward this mascara because of its low price. But what I didn’t expect was how well it would coat and lengthen my lashes with minimal flaking or fallout on long days. I’ve even become abrown mascarawearer because of this tube.Kiehl’s Ultra Facial CreamAmazon$39$33 at AmazonIf you’re a skincare fanatic, there’s a high chance that you’ve owned this nourishing moisturizer at some point. This has become my go-toface creamfor morning and night. Its rich yet lightweight formula is infused with squalane to soften and soothe all skin types, even sensitive skin like mine.Olay Regenerist Micro-Sculpting Cream Face MoisturizerAmazon$27$23 at AmazonWhile I don’t yet have wrinkles, I use this face cream preventatively. I prefer to use this vitamin B3-boosted moisturizer as a night cream, so it can preserve my skin’s firmness undisturbed. After testing, we decided it was thebest wrinkle creamfor all skin types.Solawave 4-in-1 Facial Wand, $99 with PrimeAmazon$169$99 at AmazonPEOPLE editors (and our moms)love this red light therapy wand, following the gaggle of celebrities likeReese WitherspoonandCharles Meltonwho have achieved red carpet-ready complexions with this device. This wand gradually faded our dark spots and dullness, leaving us with radiant skin and brighter under-eyes in under two weeks.Grande Cosmetics Lamination Gel, $15 with PrimeAmazon$22$15 at AmazonI’ve tried a handful ofeyebrow gels, but nothing keeps my unruly brows in check like this stuff does. The thick gel applies easily and effectively lays each hair for foolproof, all-day wear. Plus, it’s the only product that doesn’t leave me with crusty buildup within a few hours.Hero Cosmetics Mighty Patch Invisible+, $14 with PrimeAmazon$18$14 at AmazonTesting hundreds of products comes with inevitable breakouts, and these hydrocolloid patches from Hero Cosmetics are always here to save the day (no pun intended). The transparent patches are nearly undetectable, so I can wear them during the day as they discreetly zap whiteheads. I never travel anywhere without these stickers now.Laneige Bouncy and Firm Sleeping Mask, $25 with PrimeAmazon$36$25 at AmazonAnother staple in my skincare vanity is this sleeping mask from Laneige, a barrier-strengthening moisturizer that saves my skin from looking dull and dehydrated. The formula is the most refreshing in my collection and works well in all seasons, nourishing sun-kissed skin in the summer and revitalizing dry skin in the winter.It Cosmetics Your Skin But Better CC+ Cream, $33 with PrimeAmazon$47$33 at AmazonWhen my spin instructor told methat this was her sweat-defying foundation, I couldn’t believe it — but then the multihyphenate became a go-to in my makeup routine. Part full-coverage foundation, part daily moisturizer, part sunscreen, it’s a skin perfecter for natural and full-glam days alike.

Aftertesting hundreds of beauty products with PEOPLEfor more than two years, I know what’s worth it and what just has fancy packaging.  I’ve gone through several product-induced breakouts to bring you all the best beauty on sale atAmazon Prime Day in October.

Dozens of products land on my desk throughout the week, but they rarely land recurring roles in my beauty regimen. However, Amazon seems to have gotten the passcodes to my beauty files forPrime Big Deal Daysand has delivered discounts on a few of my go-tos, like my favoritetinted moisturizer that’s been used on Martha Stewartand an$8 concealer that defies wrinkles.

Best October Prime Day Beauty Buys

L’Oréal Paris True Match Lumi Glotion

$17$14 at Amazon

This bronzy tinted moisturizer from L’Oréal has beenthe secret behind Helen MirrenandEva Longoria’sred carpet glows this year. Its celeb status precedes it, but I was still shocked at how well my sensitive skin took to this moisturizer. My complexion was glowing — it kept my skin hydrated, and it served as a great makeup base for long days.

Crest 3D Whitestrips, $30 with Prime

People / Jhett Thompson

$46$30 at Amazon

A bright, white smile offers an instant confidence boost, which is why I loveteeth whitening strips, and this pack from Crest tops the list. As someone with sensitive teeth, I love that this standard pack is gentle enough on my gums and teeth.

Laneige Lip Sleeping Mask, $17 with Prime

$24$17 at Amazon

Lip masks and balms are a dime a dozen, but this ultra-hydratingLaneige lip mask is the only product I rely onfor soft and smooth lips. The formula is packed with shea butter and vitamin C, which lock moisture onto the thin skin of your lips while you sleep.

Vegamour Gro Revitalizing Shampoo, $36 with Prime

$48$36 at Amazon

After experiencing stress-induced hair fallout, I wanted to start using ahair growth shampoo, and this strengthening formula made all the difference. Not only does my hair feel cleaner with every wash, but it looks shinier, feels healthier, and grew noticeably longer within just a few months.

GoPure Neck Firming Cream

$50$40 at Amazon

Thisskin-tightening creamhad more of a firming effect on my grandmother’s neck than mine, but it gave us both a great dose of hydration thanks to its hyaluronic acid-packed formula. “I still have 74-year-old skin… but my neck has a totally different look now,” my grandma said.

Maybelline Instant Age Rewind Multi-Use Concealer

Amazon

$11$8 at Amazon

Several testers and I agree that this Maybelline stick is one of thebest drugstore concealersavailable. Its pigmented formula effectively covers my dark circles and rosacea-induced redness, plus it’s packed with anti-aging ingredients that help target fine lines, making it agreat option for mature skin.

Neutrogena Makeup Remover Wipes, $9 with coupon

$14$9 at Amazon

Makeup removerscome in many shapes and sizes. I reach for these wipes in a pinch, even though experts have mixed reviews on the efficacy of wipes. These soft towelettes take off every bit of visible makeup, even after full glam — I just follow up with cleanser afterward.

Essence Lash Princess False Lash Effect Mascara, $4 with Prime

$5$4 at Amazon

I gravitated toward this mascara because of its low price. But what I didn’t expect was how well it would coat and lengthen my lashes with minimal flaking or fallout on long days. I’ve even become abrown mascarawearer because of this tube.

Kiehl’s Ultra Facial Cream

$39$33 at Amazon

If you’re a skincare fanatic, there’s a high chance that you’ve owned this nourishing moisturizer at some point. This has become my go-toface creamfor morning and night. Its rich yet lightweight formula is infused with squalane to soften and soothe all skin types, even sensitive skin like mine.

Olay Regenerist Micro-Sculpting Cream Face Moisturizer

$27$23 at Amazon

While I don’t yet have wrinkles, I use this face cream preventatively. I prefer to use this vitamin B3-boosted moisturizer as a night cream, so it can preserve my skin’s firmness undisturbed. After testing, we decided it was thebest wrinkle creamfor all skin types.

Solawave 4-in-1 Facial Wand, $99 with Prime

$169$99 at Amazon

PEOPLE editors (and our moms)love this red light therapy wand, following the gaggle of celebrities likeReese WitherspoonandCharles Meltonwho have achieved red carpet-ready complexions with this device. This wand gradually faded our dark spots and dullness, leaving us with radiant skin and brighter under-eyes in under two weeks.

Grande Cosmetics Lamination Gel, $15 with Prime

$22$15 at Amazon

I’ve tried a handful ofeyebrow gels, but nothing keeps my unruly brows in check like this stuff does. The thick gel applies easily and effectively lays each hair for foolproof, all-day wear. Plus, it’s the only product that doesn’t leave me with crusty buildup within a few hours.

Hero Cosmetics Mighty Patch Invisible+, $14 with Prime

$18$14 at Amazon

Testing hundreds of products comes with inevitable breakouts, and these hydrocolloid patches from Hero Cosmetics are always here to save the day (no pun intended). The transparent patches are nearly undetectable, so I can wear them during the day as they discreetly zap whiteheads. I never travel anywhere without these stickers now.

Laneige Bouncy and Firm Sleeping Mask, $25 with Prime

$36$25 at Amazon

Another staple in my skincare vanity is this sleeping mask from Laneige, a barrier-strengthening moisturizer that saves my skin from looking dull and dehydrated. The formula is the most refreshing in my collection and works well in all seasons, nourishing sun-kissed skin in the summer and revitalizing dry skin in the winter.

It Cosmetics Your Skin But Better CC+ Cream, $33 with Prime

$47$33 at Amazon

When my spin instructor told methat this was her sweat-defying foundation, I couldn’t believe it — but then the multihyphenate became a go-to in my makeup routine. Part full-coverage foundation, part daily moisturizer, part sunscreen, it’s a skin perfecter for natural and full-glam days alike.

See More from PEOPLE ShoppingPetite Shoppers Don’t Have to Hem These $16 Walmart Lounge Pants, and They’re Selling Out FastMartha Stewart’s Modern Farmhouse Furniture and Decor Is on Sale from $22 Just in Time for a Spring RefreshThis $27 Nylon Tote Bag ‘Holds So Much’ — Even a Change of Clothes and Shoes

See More from PEOPLE Shopping

Petite Shoppers Don’t Have to Hem These $16 Walmart Lounge Pants, and They’re Selling Out FastMartha Stewart’s Modern Farmhouse Furniture and Decor Is on Sale from $22 Just in Time for a Spring RefreshThis $27 Nylon Tote Bag ‘Holds So Much’ — Even a Change of Clothes and Shoes

Petite Shoppers Don’t Have to Hem These $16 Walmart Lounge Pants, and They’re Selling Out Fast

Martha Stewart’s Modern Farmhouse Furniture and Decor Is on Sale from $22 Just in Time for a Spring Refresh

This $27 Nylon Tote Bag ‘Holds So Much’ — Even a Change of Clothes and Shoes

source: people.com