King Charles’ Longstanding Charity Gets Upgrade to Be ‘Relevant’ for TikTok Generation

Mar. 15, 2025

King Charles walks past a guard of honor during the Ceremonial Welcome at State House on Oct. 31, 2023 in Nairobi, Kenya.Photo:Chris Jackson/Getty

Chris Jackson/Getty

Over two years after he took the throne, King Charles’ The Prince’s Trust has finally become The King’s Trust.

“It places young people at the center, just as I was placed,” Somerville said. “It [also] needs to show up not just on a business card as in the old days, but also on TikTok.”

The logo, which now also includes a tagline, “Working for young people,” for the first time, will now be seen on the Trust’s website and social media accounts. The King, for his part, is said to be delighted with the branding.

“I hope this refreshed brand … serves as a sign of hope and togetherness for the next generation, just as the Trust was for me,” said Sommerville, who co-founded his first design agency, ATTIK, with support from the Trust.

Queen Camilla, then Duchess of Cornwall, and King Charles, then Prince of Wales depart Exeter Cathedral on July 19, 2021 in Exeter, United Kingdom.Chris Jackson - WPA Pool/Getty Images

Chris Jackson - WPA Pool/Getty Images

The Trust, which theDaily Mailreports was set up with Charles’ Navy severance pay, helps young people from 11 years old to 30 years old get jobs, education and training. One of its most famous beneficiaries isIdris Elba, who used a grant from the Trust to kickstart his acting career.

The Trust has operated outside of the U.K. since 2015, expanding its reach to Asia, Africa, the Caribbean, Europe and the Middle East through Prince’s Trust International. It also has branches in Canada, the United States, New Zealand and Australia, where the King, 75, and the Queen, 77, are headed to for their first visit to a Commonwealth realm since Charles began his reign in September 2022.

“Our work and our purpose doesn’t change at all. But hopefully this moment helps us to remain very present and very much there for the young people we hope to support,” said Jonathan Townsend, chief executive of The King’s Trust.

King Charles, then Prince of Wales, and Queen Camilla, then Duchess of Cornwall, walk on Broadbeach on April 5, 2018 in Gold Coast, Australia.Mark Metcalfe/Getty

Mark Metcalfe/Getty

While in Australia, Charles and Camilla will visit both Sydney and Canberra before heading to Samoa and the 2024 Commonwealth Heads of Government Meeting (CHOGM) there. This tour marks Charles’ first visit to a Commonwealth realm since his reign began and also the first tour of this scale and scope since he announced earlier this year he had beendiagnosed with cancer. Last week, news emerged that the Kingwill “pause” cancer treatmentswhile abroad and will resume them when back in the U.K.; he will alsotravel with two doctorson the trip.

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The palace said thatthe couple’s engagements in both nations“will focus on themes designed to celebrate the best of Australia and Samoa, as well as reflecting aspects of the King and Queen’s work.”

source: people.com