Levi Jeans Heir Wins San Francisco Mayor Election After Self-Funding Campaign with Billionaire Mom Mimi

Mar. 15, 2025

Daniel Lurie in San Francisco, California, US, on Wednesday, June 12, 2024.Photo:David Paul Morris/getty

David Paul Morris/getty

Daniel Lurie, who is one of the heirs to the Levi Strauss jeans company fortune, is now the San Francisco mayor-elect.

Haas is a billionaire and the heir of Levi Strauss & Co. She was previously married to the late Peter E. Haas, the great-grandnephew of Levi Strauss, the founder of the eponymous denim company. Miriam was first married to rabbi Brian Lurie, with whom she welcomed Daniel and his brother Ari. In 1981, Miriam married Levi’s CEO Peter; the two remained together untilhis death in 2005, perArchives of American Art and the Center.

As of 2021, Miriam was worth $1.4 billion, perForbes. She currently owns the largest stake in the denim company, with a total of 11%, perNasdaq. The late Peter’s sister, Margaret E. Haas, and their cousin, Robert D. Haas, own 9.3% and 8.7% of the company’s shares, respectively. Seven of the top shareholders own 51% of the company.

Daniel Lurie in San Francisco on Tuesday, Nov. 05, 2024.Santiago Mejia/getty

Santiago Mejia/getty

Lurie previously founded theTipping Point Communitynon-profit, which works to “build community to advance the most promising poverty-fighting solutions,” per the official site. He will be the first San Francisco mayor in 103 years to be elected without any prior government service.

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Mimi Haas and Daniel Lurie in New York City on May 10, 2011.Joe Schildhorn/BFA/Shutterstock

Joe Schildhorn/BFA/Shutterstock

On Nov. 3, ahead of Election Day, he shared anInstagramvideo alongside his 10-year-old son and 13-year-old daughter as he cast his vote with a mail-in ballot.

“I’m deeply grateful to my incredible family, campaign team and every San Franciscan who voted for accountability, service and change," Luriewrote in an Instagram poston Thursday, Nov. 7. “No matter who you supported in this election, we stand united in the fight for San Francisco’s future and a safer and more affordable city for all.”

source: people.com