Matthew McConaughey Revives HisHow to Lose a Guy in 10 DaysCharacter in New Pantalones Video with Wife Camila

Mar. 15, 2025

Matthew McConaugheyand wifeCamila Alves McConaugheyare turning back time to 2003!

For their latestPantalones Organic Tequilaad, unveiled Nov. 19, the longtime couple recreated the movie poster for one of McConaughey’s most beloved films,How to Lose a Guy in 10 Days— with a pantless twist, of course.

The new ad sees Camila, 41, channelKate Hudson’s leading lady, magazine writer Andie Anderson, while McConaughey, 55, steps back into the shoes of suave advertising executive Ben Barry like he never left them. A behind-the-scenes video shared with PEOPLE shows the couple getting into character.

The couple poses back to back, just as Hudson, 45, and McConaughey did on the original poster 21 years ago. They also got the costumes down, with Camila donning Andie’siconic silky yellow gown— one of the most famous rom-com looks of all time — just a day after sherocked the custom Carolina Herrera number for NewBeauty en Español.

Camila and Matthew McConaughey recreate the ‘How to Lose a Guy in 10 Days’ movie poster for Pantalones.Kate Hudson and Matthew McConaughey on the ‘How to Lose a Guy in 10 Days’ movie poster.Camila and Matthew McConaughey recreate the ‘How to Lose a Guy in 10 Days’ movie poster for Pantalones.PHOTO:John RussoKate Hudson and Matthew McConaughey on the ‘How to Lose a Guy in 10 Days’ movie poster.PHOTO:Paramount/Courtesy of Everett Collection

Camila and Matthew McConaughey recreate the ‘How to Lose a Guy in 10 Days’ movie poster for Pantalones.Kate Hudson and Matthew McConaughey on the ‘How to Lose a Guy in 10 Days’ movie poster.

Camila and Matthew McConaughey recreate the ‘How to Lose a Guy in 10 Days’ movie poster for Pantalones.

Kate Hudson and Matthew McConaughey on the ‘How to Lose a Guy in 10 Days’ movie poster.

Camila and Matthew McConaughey recreate the ‘How to Lose a Guy in 10 Days’ movie poster for Pantalones.PHOTO:John RussoKate Hudson and Matthew McConaughey on the ‘How to Lose a Guy in 10 Days’ movie poster.PHOTO:Paramount/Courtesy of Everett Collection

John Russo

Paramount/Courtesy of Everett Collection

TheInterstellaractor, meanwhile, stepped into a nearly suit, only this time he left his pants at home, continuing the couple’s streak ofgoing pantless for their joint tequila brand, which theyfirst launched last October.

Among the recipes are the “Yellow Dress” and the “You’re So Vain,” a nod to the Carly Simon hit that Andie purposefully butchers while serenading Ben, singing, “and all the girls dreamed that they’d be Ben’s partner.”

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The McConaugheys' pantless spin on the iconic movie poster comes less than a month after the actor’s on-screen flame, Hudson,recreated a different moment from the endlessly quotable rom-com.

InHow to Lose a Guy in 10 Days, magazine writer Andie (Hudson) picks Ben (McConaughey) as the subject of her latest article, a story about how to drive a man away in — as the title suggests — 10 days. Ben, meanwhile, works an angle of his own, attempting to prove that he can make any woman fall for him in 10 days.

source: people.com