With all the products at our disposal (we know, we know) we’re fortunate to have more good hair days than bad. But that doesn’t stop us from wanting quicker, easier ways of achieving our desired styles. That’s why our testers slathered, smoothed and sudsed up tons of products to discover the top new products — whether your hair is straight or coily, fine or thick or unpredictably uncooperative. Whether you’re looking for ahot air brushor your new favorite styling cream, these are the shampoos, conditioners, mousses, serums and tools we added to our vanities.
Living Proof Scalp Care Exfoliator.beauty-awards-2024-hair
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Buy Now for $38
Between the serum-like formula, which tackles flakes and excess oil, and the pointed applicator tip, this scrub is a must-try.
NatureLab. Tokyo Saisei Biomimetic Peptide Treatment Essence.
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Buy Now for $46
With patience, this innovation actually boosts growth and prevents grays from multiplying.
Nous It Girl Wash and Conditioner.
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Buy Now for $28
It’s rare that a system works for all hair types, but this one was a hit with a range of lengths and textures, including one tester’s curly-haired husband.
Redken Acidic Bonding Curls Shampoo and Conditioner.
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Buy Now for $33
Nexxus Amino Bond Shampoo and Conditioner.beauty-awards-2024-hair
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Buy Now for $16
Thanks to this bond-building combo which contains strengthening amino acids and keratin protein, no one will know that you heat-style, color, bleach or all of the above.
Herbal Essences Honey Daily Moisture Shampoo and Conditioner.
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Buy Now for $13
True to the brand’s ethos, these two smell amazing. But they also do a fantastic job hydrating hair without leaving it feeling heavy or greasy.
Divi Volumizing Shampoo and Conditioner.beauty-awards-2024-hair
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Buy Now for $32
This duo invigorates your scalp (we’re talking tingles thanks to tea tree oil!) and adds tons of bounce.
Moroccanoil Frizz Control Shampoo and Conditioner.beauty-awards-2024-hair
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“My hair has never been softer,” said one happy tester who also reported that the argan oil system, which has the brand’s signature scent, “really tamed” her frizz.
Dove Bond Strength 10-in-1 Serum Mask.
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$10 at Target
Even if it didn’t revive our dry, damaged hair in only 60 seconds, we’d still use it just for the incrediblescent alone.
Schwarzkopf Keratin Blonde Anti-Brass Purple Mask.beauty-awards-2024-hair
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$12 at Amazon
In addition to eliminating yellow tones, this violet treatment contains keratin to keep strands strong.
Color Wow Money Mist.beauty-awards-2024-hair
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Buy Now for $29
This multi-tasking spray detangles, smooths frizz, adds shine and protects against heat. Plus it has the best “fancy salon” scent.
Pantene Pro-Vitamin Repair Essence.beauty-awards-2024-hair
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$40 at Amazon
The weightless floral-scented elixir makes hair look instantly silkier and, over time, actually repairs damage.
Bumble and bumble Hairdresser’s Invisible Oil Long Last Styling Cream.beauty-awards-2024-hair
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Our curly-haired testers said this cream defined their spirals without any stickiness.
RŌZ Air Thickening Spray.beauty-awards-2024-hair
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Buy Now for $39
This formula delivers all-over fullness and what one tester called “the perfect texture” while stillleaving hair touchable.
Blake Brown Blackcurrant Vanille Glam Mousse.
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Buy Now for $19
This airy, crunch-free foam from Blake Lively’s new brand makes us wonder why we ever stopped using mousse.
Olaplex No. 10 Bond Shaper Curl Defining Gel.
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Buy Now for $30
This bond-building gel enhances your natural curl pattern while hydrating and strengthening hair.
Hask Tea Tree Oil Dry Shampoo.beauty-awards-2024-hair
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Buy Now for $6
“It’s everything I need in a dry shampoo!” raved one tester, who added that it turns clear when it absorbs into hair.
Garnier Fructis Hair Filler Repair Serum.
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Buy Now for $10
The trio—there’s one for curls, one for damage and one for color-treated hair—have targeted ingredients that improve each strand’s health from inside out.
Kérastase Elixir Ultime Original Hair Oil.beauty-awards-2024-hair
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Buy Now for $62
“It’s the best hair oil I’ve ever used,” declared one tester, who noted that you need only “a teeny bit” of the “great-smelling” formula to see the smooth and shiny results.
TRESemmé Keratin Smooth Finishing Spray.beauty-awards-2024-hair
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Buy Now for $8
We knew this one was the winner when it kept one tester’s hair smooth on an unbearably humid day.
Kristin Ess Hair Soft Volume Blow Dry Brush.
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Buy Now for $85
Our testers loved how easy it was to maneuver this tool. Says one: “It’s not too heavy and savesyou a step of using a separate brush.”
Mane It’s Giving Body Hot Round Brush.
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Buy Now for $98
Our testers loved this TikTok-hyped tool. It heats up in a flash and creates all kinds of waves and curls.
source: people.com