Post Malone Makes Puddle Jumping Looking Cinematic in New UGG Campaign: Watch

Mar. 15, 2025

Post Malone for Ugg.Photo:Adam DeGross

Adam DeGross

Congratulations are in order forPost Malone.

On Tuesday, Oct. 1, the 29-year-old musician was announced as the new men’s ambassador for UGG. Malone and the shoe brand collaborated on a global campaign, Lead a Horse, which kicks off with a short film to celebrate the Weather Hybrid Collection.

A refreshed take on the brand’s iconic Neumel and Tasman silhouettes, the designs boasts a bright blue outsole made from renewable, rainwater-nourished sugarcane. TheTasmanretails for $150 and theNeumel chukka bootsare $180. Both feature waterproof suede and cozy UGGplush upcycled wool lining.

“I’ve been a UGG fan since high school and feel so good wearing the boots. I even had a custom camo pair made for me last year,” the star says via press release.

Post Malone for UGG.Adam DeGross

He continues, “That’s why I’m so excited to work with the brand and bring in my crew for this new campaign. Being comfortable to express myself has always been at my core, and that’s why this is such a killer partnership.”

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“We’re thrilled to have Post Malone as our new men’s ambassador,” Anne Spangenberg, President of UGG, says in the press release. “UGG is all about being comfortable to express yourself, so to partner with Post Malone to express his creativity and co-create our new campaign with us is truly an honor.”

UGG Neumel Weather Hybrid, $180.Adam DeGross

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The new UGG men’s Weather Hybrid Collection is now available on ugg.com. Later this season, the Lead a Horse campaign will unveil a second video featuring Post Malone in a new men’s UGG footwear style.

source: people.com