Role Model's Campaign for PEOPLE's Sexiest Man Alive Poll Is Nothing Short of Inspiring

Mar. 15, 2025

Photo:Role Model/instagram

Role Model SMA campaigning

Role Model/instagram

As we head into the final few days to cast your ballot in PEOPLE’s Sexiest Man Alive Reader’s Choice Poll (closing Sept. 27, and you can vote more than once!), some celebrities are ramping up the pressure. Mark Consuelos just this morning declined todrop out of his category at Jimmy Fallon’s request—andcreated a campaign ad to ensure he takes top honors in his category.

His fans have caught on, wearing campaign merch to his shows — and now he’s taken it a step further, going directly to PEOPLE’s TikTok account to make his case.

“The three men I’m going up against — Mr. Harry Styles, Zach Bryan and Shaboozey — I love them, but they have everything,” he says. “Some have radio hits, some have Grammys, some have clothing brands. And all of them have money. Okay? I have nothing. I am the underdog that needs a happy ending.”

“Vote for me, I beg,” he continues. “I need this more than a Grammy. I need this more than food and shelter. … Just vote.”

The Sexiest Man Alive Readers' Choice Poll is now closed. Stay tuned for the results!

source: people.com