Sabrina Carpenter’s 2024 MTV VMAs Hair Was Inspired by Pop Royalty and Involved 6 Hours of Bang Prep

Mar. 15, 2025

Sabrina Carpenter at the 2024 VMAs.Photo:Jamie McCarthy/WireImage

Jamie McCarthy/WireImage

For the awards show, the “Espresso” singer, 25, teamed up with hairstylistEvanie Frausto, who usedRedkenproducts to achieve bouncy “old Hollywood” curls and voluminous bangs on the pop star. (Carpenter was recently named the haircare brand’sfirst global ambassadoron Sept. 9.)

If you’re wondering how to recreate the pro’s work, especially Carpenter’s fringe, just know that it took hours — and lots of hairspray — to get it to perfection.

“We started six hours before glam,” Frausto shared in a press release, adding that he first put Carpenter’s signature curtain bangs in a roller and let them “sit” in position until it was time for her to get ready.

Kevin Mazur/Getty

“We cut her hair to lay on her shoulders. I then dampened Sabrina’s hair with water and layered in theRedken Volume Maximizeron top from roots to ends, brushing it through with a round brush,” the pro shared.

To get that coveted volume, Frausto then put in roller clips in parts of Carpenter’s hair. He also sectioned off other areas around the hairline and underneath her very top layers and used a 1 inch curling iron before switching to a smaller barrel for tighter curls.

Once all the pins were removed, Frausto went in with theRedken Dry Texture Sprayand brushed out her hair to “keep it soft and sexy.” Then theRedken Brushable Hairspray, a humidity-resistant and controlling mist, held everything together.

Sabrina Carpenter at the 2024 VMAs.Mike Coppola/Getty

Mike Coppola/Getty

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Carpenter’s night was as big as her hair and ended with the hitmaker receiving her first ever Moon Person award for song of the year for “Espresso.”

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source: people.com