Serena Williams Recreates Throwback Denim Tennis Skirt Look for Wyn Lip Gloss Launch

Mar. 15, 2025

Serena Williams.Photo:Jean Catuffe/GC Images; Carley Margolis/FilmMagic

Jean Catuffe/GC Images; Carley Margolis/FilmMagic

Serena Williamsis taking a (fashionable) trip down memory lane!On Monday, Sept. 2, the tennis star, 42, shared photos from the launch of one of her latest Wyn Beauty line product, while recreating a look from her past.In theInstagramcarousel, the pro athlete wore a denim set — which consisted of a cropped short sleeve jacket with a white shirt underneath and a pleated mini skirt.“This skirt looks familiar - oh that’s me in the background. Yup, that was my inspiration for this look to launch@wynnew lipgloss and lip liner with@ultabeauty#USOpen,” Williams captioned the post.Serena Williams; August 2024.Jean Catuffe/GC ImagesThe throwback photo she referenced was seen in the background of her post as she stood beside her older sisterVenus Williams, 44. The picture was taken 20 years ago during the 2004 U.S. Open for Arthur Ashe Kids' Day at Arthur Ashe Tennis Stadium in New York.On that day, the then-22-year-old Serena wore a Nike set and shoes.Serena Williams during 2004 U.S. Open.Carley Margolis/FilmMagic“I had the best time launching@wynnew lip liner and lip gloss 🫦 with@ultabeauty… in those jeans,” she captioned anotherlaunch post, in part, on Monday.“Denim on denim has never looked this good 🤩🤩🤩,” Wyn added in the comment section.Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer​​, from celebrity news to compelling human interest stories.In late July, the mother of two spent some quality time with her daughterOlympia, 6, who was seenputting on lipgloss from her mom’s brandWyn Beauty (pronounced “win”) as they watched the2024 Paris Olympicswith each other.Serena — who also shares daughter Adira River, 1 with her husbandAlexis Ohanian— snapped a picture of her eldest wearing a floral pink dress fromIvy City Co.as she applied the lipgloss.Wyn reshared that video on their Instagram Stories at the time, adding “Not Olympia testing out our new formula samples in Paris 🎾👀☺️ are we approved miss @olympiaohanian?“Serena Williams, Alexis Ohanian and their daughter Olympia; 2024 Paris Olympics.Karwai Tang/WireImageIn April,Serena spoke exclusively to PEOPLEabout the inspiration behind Wyn Beauty.“I’ve always been into beauty,” she said during the interview. “But when you’re a tennis player, there’s only so much that you can do because you’re out there on the court for hours. You move and sweat a lot, and you wipe everything away.”She added that for her “entire career,” she’s always tried to figure out, “What are those key products you need to look presentable?”Serena found her solution in Wyn Beauty, which started with 10 products created with active lifestyles in mind.She added that her career also played a role in the branding.“I thought the tennis ball green packaging, which we call our Wyn chartreuse, made sense and is authentic to my story. [The color] represents a lot of energy to me when you’re holding it in your hands. It means a lot to me because I will always love tennis,” Serena exclusively told PEOPLE.

Serena Williamsis taking a (fashionable) trip down memory lane!

On Monday, Sept. 2, the tennis star, 42, shared photos from the launch of one of her latest Wyn Beauty line product, while recreating a look from her past.

In theInstagramcarousel, the pro athlete wore a denim set — which consisted of a cropped short sleeve jacket with a white shirt underneath and a pleated mini skirt.

“This skirt looks familiar - oh that’s me in the background. Yup, that was my inspiration for this look to launch@wynnew lipgloss and lip liner with@ultabeauty#USOpen,” Williams captioned the post.

Serena Williams; August 2024.Jean Catuffe/GC Images

Jean Catuffe/GC Images

The throwback photo she referenced was seen in the background of her post as she stood beside her older sisterVenus Williams, 44. The picture was taken 20 years ago during the 2004 U.S. Open for Arthur Ashe Kids' Day at Arthur Ashe Tennis Stadium in New York.

On that day, the then-22-year-old Serena wore a Nike set and shoes.

Serena Williams during 2004 U.S. Open.Carley Margolis/FilmMagic

Carley Margolis/FilmMagic

“I had the best time launching@wynnew lip liner and lip gloss 🫦 with@ultabeauty… in those jeans,” she captioned anotherlaunch post, in part, on Monday.

“Denim on denim has never looked this good 🤩🤩🤩,” Wyn added in the comment section.

Never miss a story — sign up forPEOPLE’s free daily newsletterto stay up-to-date on the best of what PEOPLE has to offer​​, from celebrity news to compelling human interest stories.

In late July, the mother of two spent some quality time with her daughterOlympia, 6, who was seenputting on lipgloss from her mom’s brandWyn Beauty (pronounced “win”) as they watched the2024 Paris Olympicswith each other.

Serena — who also shares daughter Adira River, 1 with her husbandAlexis Ohanian— snapped a picture of her eldest wearing a floral pink dress fromIvy City Co.as she applied the lipgloss.

Wyn reshared that video on their Instagram Stories at the time, adding “Not Olympia testing out our new formula samples in Paris 🎾👀☺️ are we approved miss @olympiaohanian?”

Serena Williams, Alexis Ohanian and their daughter Olympia; 2024 Paris Olympics.Karwai Tang/WireImage

Karwai Tang/WireImage

In April,Serena spoke exclusively to PEOPLEabout the inspiration behind Wyn Beauty.

“I’ve always been into beauty,” she said during the interview. “But when you’re a tennis player, there’s only so much that you can do because you’re out there on the court for hours. You move and sweat a lot, and you wipe everything away.”

She added that for her “entire career,” she’s always tried to figure out, “What are those key products you need to look presentable?”

Serena found her solution in Wyn Beauty, which started with 10 products created with active lifestyles in mind.

She added that her career also played a role in the branding.

“I thought the tennis ball green packaging, which we call our Wyn chartreuse, made sense and is authentic to my story. [The color] represents a lot of energy to me when you’re holding it in your hands. It means a lot to me because I will always love tennis,” Serena exclusively told PEOPLE.

source: people.com