Storm Reid's Earliest Coach Memory Is Very Demure, Very Mindful and, of Course, 'Very Cutesy' (Exclusive)

Mar. 15, 2025

Storm Reid’s new gig is a “full-circle” moment for her.

And we mean quite literally — Reid gets to model sunglasses for Coach.

In the sunny campaign, Reid models a sleek pair of shades, and she tells PEOPLE that when you wear the right pair of sunglasses, you “exude confidence,” and she’s all about that.

Storm Reid for Coach.Elaine Constantine

Elaine Constantine

Looking back on her memories of Coach, Reid, 21, recalled her younger years of having a very demure, very mindful and “very cutesy” entry into the Coach world when she was a kid.

“My first Coach bag was hot pink, if I’m not mistaken,” she tells PEOPLE. “And I loved it. I was super-duper excited when I got my first Coach bag. My older sisters wore Coach, my mom wore Coach. And I would put my lip glosses in my little bag. I had Coach shoes, too. So a full-circle moment of being part of a brand that you authentically like to wear and that has been a part of your life for a really long time is really cool.”

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Storm Reid at 2024 Met Gala.Dimitrios Kambouris/Getty

Dimitrios Kambouris/Getty

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Reid, who is currently in her last year at the University of Southern California, tells PEOPLE that she has a soft spot for Coach and creative director Stuart Vevers, because they created one of her first custom red carpet pieces for theWrinkle in Timepremiere in Los Angeles in 2018. The team collaborated with Reid’s stylist Jason Bolden to create a look perfect for Reid — and she’s forever grateful.

“Stuart and his team are amazing and have always been so supportive, so I’m glad toofficiallybe part of the brand now,” she says.

“I was elated to be there again,” she says. “It’s going to be a nerve-racking night no matter what, but I had fun. To be able to be Mr. Stuart’s date was a good time — we danced, we sang.”

The new Unlock Your Courage campaign also stars new global ambassadors Charles Melton, Elle Fanning and Nazha, as well as returning Coach family members Jayson Tatum, Koki and Youngji Lee.

source: people.com