Stacy London for QVC.Photo:QVC
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QVC
Stacy Londonis back in the fashion chat.
The stylist and formerWhat Not to Wearco-host, 55, spent years telling people what to wear and famously telling them what not to wear, but after stepping away from fashion and focusing her energy on menopause — and multitude of changes that come with it — she found herself in a completely new phase of life.
But it was after she “totally gave up on fashion” that fashion found her again.
“I was like, I don’t know how to wear [clothes], I don’t know how to style [them], I don’t know what to do,” London tells PEOPLE exclusively. “And after going through that and really experiencing it and coming full circle, one of the biggest things I realized in all of my work in menopause wasn’t that it was a beauty problem.”
Stacy London for QVC.QVC
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London, who openly speaks about menopause, tells PEOPLE that before working with QVC on creating this collection, she was “rageful” with menopause symptoms.
Being able to design clothes that were all about comfort and style brought her back to herself — and brought her joy again. Because it was in her breakdown and learning about women’s strife in menopause that she realized that she could use her expertise to bring joy to women through clothes.
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The result is London’s new line, available to shop on QVC now. It’s filled with easy-to-wear pieces that are fashion-forward, machine-washable, budget-friendly and versatile. Pieces range in size from XXS to 3X or 0-28 and range in price from $39 to $150. For London, every piece is exactly what she wanted it to be.
“I don’t want to trendy, I want to be relevant,” she says of her current style and what she wants in her collection. “I don’t want you to think that I’m a fashion princess, I just want you to think I’m cool.”
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London, who is also part of QVC’s Q50 collective of women over 50, really wanted to target older women because she saw a white space in the market and because she knew QVC had a built-in audience of shoppers in that age range.
The stylist believed that these customers deserved to have pretty clothes in their closets that could put smiles on their faces but wouldn’t stress them out when it came time to pay for them. While clothes can’t fix everything bad in life, London truly believes that they can fix some things.
“One of the things that I felt really strongly about, also going through perimenopause again, was this dip in self-esteem and self confidence,” she says. “I hadn’t felt that since I was a kid. I thought, I need to be able to look in my closet and see something that if I am feeling like absolute crap, I can still put it on and it is going to make me feel better, even if it’s fake. Even if it’s fake happy, it’s still got to get me through. We talk about clothes as armor, but I also truly believe they reflect and deflect.”
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source: people.com