Taylor Swift Drops New Merch with Sweet Nod to Travis Kelce on National Boyfriend Day

Mar. 15, 2025

Taylor Swift and Travis Kelce.Photo:Gotham/GC Images;Taylor Swift

Gotham/GC Images;Taylor Swift

Taylor Swift’s new merch might be a wink to her boyfriend,Travis Kelce.

Fans are convinced that the collection is a nod to Kelce, 34. Not only is the “The Alchemy” rumored to be about the Kansas City Chiefs tight end, but the drop happened to fall on National Boyfriend Day. Some also think it may have been an early birthday gift to the NFL star, who turns 35 on Saturday, October 5.

“taylor releasing a the greatest in the league merch collection on national boyfriend’s [sic] day and the weekend of her boyf’s birthday??? oh taycomedian,” one X usershared.

Taylor Swift TTPD crewneck sweater.Taylor Swift

Taylor Swift

“Not on #NationalBoyfriendDay ?!” read anotherpost.Other fans speculate that the collection is an Easter egg about Swift’s next single.

“The Alchemy next single then,” anotherXuser said.

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Taylor Swift TTPD gray embossed sweatpants.Taylor Swift

Upon release ofThe Tortured Poets Departmentin April, fans were quick to call out the apparentreferences to Swift’s relationship with Kelce.

Travis Kelce and Taylor Swift at the AFC Championship Game, Jan. 2024.Patrick Smith/Getty

Patrick Smith/Getty

Later in the song, she makes another sports reference: “These blokes warm the benches/ We’ve been on a winning streak.”

However, given the use of “bloke,” a word commonly used in the U.K., and references to a past lover, it’s possible that Swift was also singing about her her ex-boyfriend, English actorJoe Alwyn.

Others are convinced the song is about Swift’sex Matty Healy. In one line, she sings, “He jokes that it’s heroin but this time with an ‘e,'” she sings. The 1975 frontman has been open previously about hisstruggles with heroin use.

Taylor Swift and Travis Kelce at the US Open in Sept. 2024.Jamie Squire/Getty

Jamie Squire/Getty

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Swift and Kelce confirmed their romance in October 2023 whenthey stepped out holding handsat aSaturday Night Liveafterparty.

They’ve since appeared together in public numerous times. In September, the couple attended the US Open during a trip to New York City. They alsograbbed dinner at Lucaliin Brooklyn andattended model Karen Elson’s weddingto Electric Lady Studios owner Lee Foster. The legendary recording studio is Swift recorded much ofThe Tortured Poets Department.

source: people.com