Taylor Swift-Inspired Billboards for Kamala Harris Appear in Times Square and Las Vegas: ‘…Ready for It?'

Mar. 15, 2025

Democrats are going all in onTaylor Swift’s support forKamala Harris.

On Tuesday, Sept. 10, Swift, 34,officially endorsed Vice President Harrisin the 2024 presidential race following thefirst debate between Harrisand former presidentDonald Trump. Now, theDemocratic National Committeeis using the singer’s discography for witty campaign billboards that will be posted in New York City and Las Vegas, beginning on Friday, Sept. 13.

The Times Square digital billboard includes the phrase “We’re in our Kamala era,” a play on the title of Swift’sEras Tour. It also features another image utilizing Swift’s hit song “…Ready for It,” from her 2017Reputationalbum, with the phrase“A New Way Forward… Ready for It?”

The New York City ads will be placed 22 stories above the red steps in Times Square and feature a rotation of the two Swift-inspired images. (The placement of the NYC ads also seems to cheekily reference two of Swift’s hit songs “22” and “Red” from her 2012 album,Red.)

Taylor Swift-inspired billboard for Kamala Harris in Times Square.Eugene Gologursky/Getty

Eugene Gologursky/Getty

There are also two ads for Las Vegas billboards. One is a photo of Harris, 59, with the text, “We’re in our Kamala era,” and another shows a picture of Trump, 78, that reads “Exhausted with this guy?”

The Las Vegas billboard will be on the Las Vegas strip in time for Trump’s upcoming rally on Sept. 13.

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Close up of the Taylor Swift-inspired billboard for Kamala Harris in Times Square.Eugene Gologursky/Getty

The recent campaign efforts follow Swift’s Tuesday endorsement, sharedin an Instagram post.

“If you haven’t already, now is a great time to do your research on the issues at hand and the stances these candidates take on the topics that matter to you the most,” the Grammy winner wrote. “As a voter, I make sure to watch and read everything I can about their proposed policies and plans for this country.”

Kamala Harris Taylor Swift-inspired ad.Democratic National Committee

Democratic National Committee

Swift then referenced the fake A.I. images that falsely showed her endorsing Trump,who shared them himself on Truth Social.

“It really conjured up my fears around AI, and the dangers of spreading misinformation,” Swift continued. “It brought me to the conclusion that I need to be very transparent about my actual plans for this election as a voter. The simplest way to combat misinformation is with the truth.” Adding, “I will be casting my vote for Kamala Harris and Tim Walz in the 2024 Presidential Election.”

Taylor Swift and Kamala Harris.Matt Winkelmeyer/Getty; SAUL LOEB/AFP via Getty

Matt Winkelmeyer/Getty; SAUL LOEB/AFP via Getty

After Swift’s post, more than 406,000 people used her link to register to vote, a spokesperson for the General Services Administration toldForbes.

source: people.com